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You Don't Have a "What if..." Plan

What if you go to work today and your employer announces the company is shutting down?

What if your position is eliminated?

What if your new business venture runs out of cash?

Over the past 10 days, I heard from two friends who are grappling with these issues. One just lost a job he’s had for six years. The other friend’s startup just lost their only account.

I’ve been laid off and I’ve shut down startups. As have most employees and entrepreneurs.

If losing a job or failing at a business venture is inevitable, how come so few of us are prepared?

I blame our brains. Specifically, the part of the brain that has enabled our species to survive 70,000 years.

Your ancestors survived in the wilderness by being aware of immediate danger.

There weren’t any long term plans, only two short term goals.

Stay alive and propagate.

They accomplished these goals and you were born.

Unfortunately for us, this part of our brain still drives our behavior.

Modern man isn’t hardwired to prepare for danger in the distant future.

That’s why most of us don’t do it. We don't have a "what if" plan.

Those that do, have a happier more fulfilling life as they approach old age.

At least, that’s what they tell me.


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